October 9, 2024
Branding Update (October 2024)
As a reminder, in July of 2023 we launched Jefferson Health Plans as our official marketing name for certain Health Partners Plans, Inc. products. While the marketing name changed for certain products, others did not. Our product names that remained the same (Health Partners Plans remained for the Medicaid and CHIP lines of business, while other products were with the Jefferson Health Plans marketing name for Medicare Advantage and the ACA/Individual and Family Plans lines of business).
As we move into 2025, please take note of our product names and member ID cards. It is important to know the differences in the product names and applicable program (Health Partners Plans Medicaid, Health Partners Plans CHIP, Jefferson Health Plans Medicare, Jefferson Health Plans Individual and Family) when speaking to our members/your patients.
Please see this PDF to see examples of our 2025 member ID cards. Any future changes to the ID cards will be communicated separately.